Vinnie Jones, in his hard-man film roles, is better known for ending lives than saving them, however, in this fantastic British Heart Foundation infomercial we see the big man in a very different light! Playing on his tough guy image the advert creates great humour whilst still getting across a very important message.

As a custom content publisher that has many medical clients and publishes an interactive cardiology magazine, Pulse, Leading Brands is always on the lookout for smart ways to brand medical content.

This “fish out of water” comedy infomercial is a great example of getting a medical message across in a very entertaining way. In my opinion, the advert is made by the funky dancing to the tune Staying Alive by the Beegees by Vinnie’s two gangster accomplices, you can’t beat a bit of ridiculousness!

A great job done by the British Heart Foundation and I can see a world of roles opening up for Vinnie, I mean who wouldn’t want to see him make a cameo on Greys Anatomy!

Give the video a few minutes to cache!