Leading Brands Publishing is thrilled to launch Engage ME this week, an industry publication focussed on our area of expertise – branded content. Our excitement doesn’t end there – Engage ME is available on the iPad, on Leading Brands’ very own reader – MAGapp.

Download the application for your iPad on iTunes for free: http://itunes.apple.com/us/app/magapp-pro/id448151593?ls=1&mt=8. Then download and have a look at Engage ME – it’s not your run-of-the-mill electronic magazine, which is basically a pretty PDF, this one is a real “screen swiper”! Each page is a treat for the eyes with articles that come alive through audio and visual features, the design is striking and engaging and each page has a unique look and feel.

The content covers branded content regionally and internationally and includes an interview with Unilever Belgium to discuss their very artistic custom publication that has been going strong for 15 years, Middle East-based marketing professionals debate the true definition of branded content and whether the print medium is flailing; we explore some of the latest industry news and campaigns, plagiarism and interview top officials in the printing industry. The first issue also discusses plagiarism in the creative branding industry, and Alex McNabb, and social media buff, expounds on the shift of power between brands and their target audiences.

Tap in and see how far Leading Brands has pushed the creative envelope… you won’t be disappointed!