If your message is quick and frequent, then a newsletter is the ideal way of communicating with your readers. It may be clients or staff that you need to keep updated regularly with events or news. Branded newsletters are lightweight, quick punchy reads which should be informative and useful, keeping everyone on the same page.
Frequency is the key to newsletters: readers prefer to receive a newsletter each month so they be kept in the loop. Pages range from 4 to 12, and articles should be current and relevant to the reader.
Description: YourADIB is a monthly, internal, employee e-newsletter for staff working at Abu Dhabi Islamic Bank (ADIB), which updates the workforce on the organisation’s latest achievements, news, diary dates, and much more.
Distribution: Leading Brands sends out the monthly e-newsletter to all members of staff, tracking the entire process to ensure safe delivery.
Description: As the region’s leading equipment rental company, Byrne keep readers informed on industry news and developments through Byrne News. Creating further brand awareness, this vibrant newletter highlights the company’s latest projects and achievements, and educates readers on its future plans and goals.
Distribution: Goes out to Byrne’s customers, their staff and other industry professionals. Byrne News has proven to be an effective sales tool in developing business through brand awareness.