Magazines

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Custom magazines, contract magazines, branded magazines – the name doesn’t matter, the content does!

Publishing a branded magazine gives the brand the freedom to choose the topic of conversation, how its message gets delivered, and who the end reader is. When a brand places an advert in a commercial magazine it may be contending with its competitors which have advertised in the same issue. When a brand has its own magazine it becomes the only brand speaking to the reader and builds a one-on-one relationship with the reader.

Leading Brands publishes branded magazines for regional and international brands, for external distribution and internal. Whether it goes to thousands of readers across the world, or just the brand’s own staff, Leading Brands creates a magazine which is of international standards, with engaging editorial and strong designs.

Monthly, alternate monthly, tri-annual, bi-annual – we work with brands to create the ideal frequency and distribution, to ensure that the magazine builds a loyal readership base.

Outlook

Description: outlook is BP’s flagship magazine for the Middle East. This English and Arabic publication is published on a quarterly basis, and is packed with news and in-depth articles ranging from strategy to business summaries, new ideas and technologies to project updates and contributions from BP and external industry experts.

Distribution: Professionals interested in the oil & gas industry. outlook has a global readership with subscribers in every corner of the world.

Lancaster Times

Description: Lancaster Times was launched in 2010 and is distributed regionally to the retail network across the Middle East. The magazine talks to retailers about the brand, and educates resellers on the Lancaster product range, latest promotions and product launches. Supporting retailers, Lancaster Times offers on-floor sales staff tips and advice on how to best present products to shoppers, developing stronger relationships with the end consumer and increasing sales.

Distribution: Retailers, resellers and distributors of Lancaster products across the Middle East.

Beat

Description: Beat, an FMCG magazine produced for Unilever CA (Central Africa), captures the spirit of Central Africa with its bold, colourful design and its dynamic, stimulating editorial. This quarterly magazine gives a rallying cry to “Make Central Africa Great Again” through a comprehensive round-up of Unilever CA news, events and marketing activities alongside diverse feature articles. A key communication tool, published in English and French, Beat informs and enlightens employees and business partners.

Distribution: Delivered to Unilever employees, and select suppliers and distributors across the Central Africa.

OurNAME

Description: A vibrant and energetic FMCG magazine produced for Unilever NAME (North Africa and Middle East), OurName creates brand recognition with its readers through its icon-driven designs and layouts. This quarterly bi-lingual, English & Arabic magazine combines a comprehensive round-up of Unilever news, events and marketing activities across the region, and features articles that are of interest to both employees and business partners across 16 countries.

Distribution: Sent to Unilever employees through-out the MENA region, suppliers and business partners.