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Journals
Prescribing the Best Content
With an established and qualified medical writing team consisting solely of qualified medical doctors, Leading Brands produces some of the region’s most respected medical journals. In-depth educational articles are laid out in professionally designed journals, and read by the region’s leading medical professionals, in a variety of specialist fields such as Oncology, Hematology, Neurology, Cardiology, Gastroenterology and Diabetes & Endocrinology.
Publishing medical journals on-behalf of the world’s biggest pharmaceutical brands, Leading Brands works closely with medical brands to ensure content is objective and relevant to the Middle East.
Safe@Heart
Description: Safe@Heart features world-class articles on matters relating to cardiac conditions and focuses on topics designed to help healthcare professionals improve patient health and quality of life. The scope of the publication extends from exercise and nutrition to information on controlling cardiovascular risk to help manage patients.
Distribution: Safe@Heart is the region’s most circulated custom CVD journal that reaches over 5,300 cardiologists.
Rhythm
Description: Distributed to physicians in the Middle East which specialise in neurology, neurosurgery and cardiology, Rhythm is quickly becoming a reference publication for specialists in the region, and has allowed Boehringer Ingelheim to become the industry voice. With intricate, in-depth medical analysis and exclusive interviews with key opinion leaders, Rhythm provides the latest news and medical information on neurology.
Distribution: Regional medical professionals in neurology and cardiology.
PULSE
Description: Pulse is Merck Serono’s regional magazine for cardiology, and is distributed across 11 countries in the Middle East. Establishing Merck Serono as the regional spokesperson for the industry, the magazine is building the brand by giving doctors and cardiologists the latest information on issues pertaining to the heart. Pulse is fast becoming the leading local cardiologist magazine in the Middle East. Content is informative and reliable, being provided by reputable specialists and doctors in the field.
Distribution: 5,000 copies sent to doctors, medical professionals and cardiologists throughout the Middle East.
TARGET
Description: A comprehensive publication by oncologists and for oncologists, Target provides up-to-date analysis of scientific, technological, and clinical developments in oncology. Target concentrates on fundamental studies that improve our understanding of the mechanisms of human cancer and shed new light on effective diagnostic tools and treatments.
Distribution: Select group of top onolology specialists across the Middle East.
MS Today
Description: MS Today presents news for health and social care professionals. The publication keeps healthcare professionals in the Middle East up to date with the very latest multiple sclerosis (MS) news and views. Each issue highlights examples of good practice and offers advice and support to help professionals improve services and standards of care for people with MS.
Distribution: A dedicated title to the treatment of multiple sclerosis, MS Today reaches over 1,500 neurologists in the Middle East.
Control
Description: The mission of Control is to present current and accurate diabetes and cardiometabolic risk information for medical professionals. In addition, the publication aims to promote increased understanding of the care and treatment of diabetes, ultimately helping the medical professional to empower the patient to better self-care and management.
Distribution: Control is distributed to over 4,000 endocrinologists and medical specialists that deal with diabetes.
