Your brand can now offset its print carbon footprint by supporting and purchasing one of the Leading Brands’ Eco-Services.
The new eco-range of services includes: soy printing, recycled paper, tree planting and coral reef restoration.
Brands which have previously had their materials printed using traditional inks are already seeing the added benefits of printing using soy inks and are encouraged when they see the high-quality finish soy inks offer.
Traditional ink can contain toxins, including lead, and most of them are petroleum-based; composting and recycling magazines with traditional ink can be quite hazardous to the environment, and the residue is considered industrial waste requiring proper disposal. The waste from soy ink, however, is not considered hazardous and can be treated more easily, completely and cost-effectively.
Recycled paper, which until now has not been well-received by many magazine publishers in the region, owing to the often dull and grainy appearance of the paper, and the higher cost involved, is now available through Leading Brands’ magazine paper selection. The new recycled art paper is ideal for magazine printing, and has successfully completed a series of stringent quality control tests.
Brands may also opt to offset their carbon footprint by supporting tree planting activities to combat rainforest deforestation – one ton of coated, higher-end virgin magazine paper uses a little more than 15 trees.
Alternatively sponsoring a coral reef shelves in the Indian Ocean, which absorbs carbon dioxide and other waste, and also creates thriving marine ecosystems, while thwarting the threat of global warming. The coral reef shelves will be named and tagged for the brand, and photo updates will be sent to the client twice a year.