Magazines

Read All About It

Custom magazines, contract magazines, branded magazines – the name doesn’t matter, the content does! Publishing a branded magazine gives the brand the freedom to choose the topic of conversation, how its message gets delivered, and who the end reader is. When a brand places an advert in a commercial magazine it may be contending with its competitors which have advertised in the same issue. When a brand has its own magazine it becomes the only brand speaking to the reader and builds a one-on-one relationship with the reader.

Beat

Description: Beat, an FMCG magazine produced for Unilever CA (Central Africa), captures the spirit of Central Africa with its bold, colourful design and its dynamic, stimulating editorial. A key communication tool, published in English and French, Beat informs and enlightens employees and business partners with a comprehensive round-up of Unilever CA news, events and feature articles.

Distribution: Delivered quarterly to Unilever employees, and select suppliers and distributors across the Central Africa.

Currents

Description: Currents is the in-house magazine for Cummins Middle East, the global power manufacturers. Currents informs customers and future customers of the latest news on Cummins projects and products in the Middle East, as well as editorials on the rich history of the company and the business in which it operates.

Distribution: Distributed quarterly to customers and employees of Cummins across the Middle East region as well as power industry professionals.

Outlook

Description: outlook is BP’s flagship magazine for the Middle East. This English and Arabic publication is published on a quarterly basis, and is packed with news and in-depth articles ranging from strategy to business summaries, new ideas and technologies to project updates and contributions from BP and external industry experts.

Distribution: Professionals interested in the oil & gas industry. Outlook has a global readership with subscribers in every corner of the world.

Lancaster Times

Description: Lancaster Times was launched in 2010 and is distributed regionally to the retail network across the Middle East. The magazine talks to retailers about the brand, and educates resellers on the Lancaster product range, latest promotions and product launches. Supporting retailers, Lancaster Times offers on-floor sales staff tips and advice on how to best present products to shoppers, developing stronger relationships with the end consumer and increasing sales.

Distribution: Retailers, resellers and distributors of Lancaster products across the Middle East.

OurNAME

Description: A vibrant and energetic FMCG magazine produced for Unilever NAME (North Africa and Middle East), OurName creates brand recognition with its readers through its icon-driven designs and layouts. This quarterly bi-lingual, English & Arabic magazine combines a comprehensive round-up of Unilever news, events and marketing activities across the region, and features articles that are of interest to both employees and business partners across 16 countries.

Distribution: Sent to Unilever employees through-out the MENA region, suppliers and business partners.

Tabibi

Description: Tabibi, meaning ‘My Doctor’ in Arabic, is the in-house magazine for the Abu Dhabi based Mafraq hospital. Produced quarterly, this vibrant patient focussed magazine is full of articles relating to health news in the UAE. With articles written by top health professionals and keeping patients informed of all Mafraq hospital news Tabibi is an informative and entertaining custom magazine.

Distribution: Produced in both English and Arabic, Tabibi is distributed for free to patients and visitors to the Mafraq hospital Abu Dhabi.

Newsletters

Keep It Short

If your message is quick and frequent, then a newsletter is the ideal way of communicating with your readers. It may be clients or staff that you need to keep updated regularly with events or news. Branded newsletters are lightweight, quick punchy reads which should be informative and useful, keeping everyone on the same page.

Frequency is the key to newsletters: readers prefer to receive a newsletter each month so they be kept in the loop. Pages range from 4 to 12, and articles should be current and relevant to the reader.

Byrne News

Description: As the region’s leading equipment rental company, Byrne keep readers informed on industry news and developments through Byrne News. Creating further brand awareness, this vibrant newsletter highlights the company’s latest projects and achievements, and educates readers on its future plans and goals.

Distribution: Goes out to Byrne’s customers, their staff and other industry professionals. Byrne News has proven to be an effective sales tool in developing business through brand awareness.

Le Chef

Description: Le Chef is a newsletter distributed by Unilever ME to culinary professionals across the Middle East and North Africa. The newsletter keeps chefs and restaurateurs on top of the current culinary trends with useful articles and news provided by leading chefs from across the region.

Distribution: Distributed quarterly to restaurants, hotels and catering companies across the MENA region to keep the abreast of Unilever FMCG news.

YourADIB

Description: YourADIB is a monthly, internal, employee e-newsletter for staff working at Abu Dhabi Islamic Bank (ADIB), which updates the workforce on the organisation’s latest achievements, news, diary dates, and much more.

Distribution: Leading Brands sends out the monthly e-newsletter to all members of staff, tracking the entire process to ensure safe delivery.

Journals

Prescribing the Best Content

With an established and qualified medical writing team consisting solely of qualified medical doctors, Leading Brands produces some of the region’s most respected medical journals. In-depth educational articles are laid out in professionally designed journals, and read by the region’s leading medical professionals, in a variety of specialist fields such as Oncology, Hematology, Neurology, Cardiology, Gastroenterology and Diabetes & Endocrinology.

Publishing medical journals on-behalf of the world’s biggest pharmaceutical brands, Leading Brands works closely with medical brands to ensure content is objective and relevant to the Middle East.

MS Today

Description: MS Today presents news for health and social care professionals. The publication keeps healthcare professionals in the Middle East up to date with the very latest multiple sclerosis (MS) news and views. Each issue highlights examples of good practice and offers advice and support to help professionals improve services and standards of care for people with MS.

Distribution: A dedicated title to the treatment of multiple sclerosis, MS Today reaches over 1,500 neurologists in the Middle East.

Control

Description: The mission of Control is to present current and accurate diabetes and cardio metabolic risk information for medical professionals. In addition, the publication aims to promote increased understanding of the care and treatment of diabetes, ultimately helping the medical professional to empower the patient to better self-care and management.

Distribution: Control is distributed to over 4,000 endocrinologists and medical specialists that deal with diabetes.

Safe@Heart

Description: Safe@Heart features world-class articles on matters relating to cardiac conditions and focuses on topics designed to help healthcare professionals improve patient health and quality of life. The scope of the publication extends from exercise and nutrition to information on controlling cardiovascular risk to help manage patients.

Distribution: Safe@Heart is the region’s most circulated custom CVD journal that reaches over 5,300 cardiologists.

Rhythm

Description: Distributed to physicians in the Middle East which specialise in neurology, neurosurgery and cardiology, Rhythm is quickly becoming a reference publication for specialists in the region, and has allowed Boehringer Ingelheim to become the industry voice. With intricate, in-depth medical analysis and exclusive interviews with key opinion leaders, Rhythm provides the latest news and medical information on neurology.

Distribution: Regional medical professionals in neurology and cardiology.

Pulse

Distribution: 5,000 copies sent to doctors, medical professionals and cardiologists throughout the Middle East.

Target

Description: A comprehensive publication by oncologists and for oncologists, Target provides up-to-date analysis of scientific, technological, and clinical developments in oncology. Target concentrates on fundamental studies that improve our understanding of the mechanisms of human cancer and shed new light on effective diagnostic tools and treatments.

Distribution: Select group of top onolology specialists across the Middle East.

Mini-Mags

When Size Matters!

Want your customers to easily digest information? We have the bite-size answer. MINI-MAGs.Our pocket-friendly MINI-MAGs are ideal for getting your message across to people who are always on the move. Pick any format… magazines, maps, invitations, fold-downs, brochures and more… in any size from 5x6cm up to 15x15cm. And you can use it in your own unique way. Perfect for putting your brand directly into the hands of potential customers. Very handy.

MINI-MAG is a trademarked product

Diabetes Guide

Description: This Mini-Mag, produced for Merck Serono, is a guide to living with type 2 diabetes. A vibrant and easy to read guide that offers practical day to day advice to diabetes patients. Packed full of healthy recipes, exercise regimes and health tips the guide’s handy size makes it a perfect giveaway to patients.

Distribution: Produced in English, Arabic and with a Farsi version distributed in Iran, the guide was distributed to hospitals, endocrinologists and pharmacies across the Middle East for free use by patients.

Smart Money

Description: Working in conjunction with ADIB, Smart Money aims to educate people on how to manage and invest their money more effectively. The MINI-MAG™ is a series of step-by-step guides to learn how to budget, avoid getting into serious debt and growing your money; ultimately giving consumers the knowledge they require to gain full control of their financial lives.

Distribution: 10,000 copies of English and Arabic MINI-MAG™ distributed through all ADIB branches across the United Arab Emirates.

Brochures

Stand Out from the crowd

A brochure is an open window into your business so make sure you stay ahead of the curve. What better way to promote your business than creating a beautifully designed brochure to tempt possible clients. Pick form a variety of sizes and styles and make your business stand out to the people that matter…. your customers.

ADIB: Your Partner in Iraq

Description: Produced in English and Arabic, ADIB: Your Partner in Iraq is a brochure in a line of publications that have been commissioned by Abu Dhabi Islamic Bank, including their monthly newsletter and a series of Mini-Mags. ADIB: Your Partner in Iraq describes the expansion of the bank’s services into Iraq.

Distribution: 1000 copies distributed through Abu Dhabi Islamic Bank’s new branches in Iraq.

About Us	Clients Say	Contact Us
Leading Brands Publishing is a British owned custom content agency. LBP is the only dedicated custom publisher based in Dubai that offers fully bespoke print and digital services for corporate clients.	"The service we have received from Leading Brands has always been excellent. Their staff are always polite, professional and extremely efficient and no problem or request is ... read more	Jumeirah Lake Towers PO Box 212961. Dubai, UAE t: +971 4 427 0120 e: info@leadingbrandspublishing.com Sun-Thur 9.00am - 6.00pm (GMT+4)