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The Vault

Make-Like-a-tree
Leading Brands (Rugby) Tackling Green Issues

Leading Brands has a new edition(s) to the team, in fact it has a whole new team! Our very first rugby team, Leading Brands is sponsoring the Cavaliers rugby team at this year’s Al Ain and Emirates Dubai 7s tournaments. To keep the team spirit motivated throughout the tournament Leading Brands has created the Make Like a Tree campaign.

The Make Like a Tree campaign will reward the Cavaliers by planting 25 rainforest trees for every game they win at these tournaments and, to avoid sore losers, 10 trees will also be planted for every game lost, though the Cavaliers do not plan on this being any! The Cavaliers see themselves as the Incredible Hulk of the rugby world in being both green and mean!

With their sublime skills and devastating pace the Cavaliers are looking to light up the UAE 7s scene this year and to draw as much attention as possible to this great environmental cause.

Come down to Al Ain (18th Nov) or Dubai 7s (1st-3rd Dec) to support the Cavaliers and look out for the dapper gentlemen in their uniquely designed pink kit, because only real men wear pink!

Everyone at Leading Brands will be rooting for the Cavaliers and hope they won’t be making like trees and leave-ing the competitions too soon!


Oct30 | by

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Leading Brands Publishing is a British owned custom content agency. LBP is the only dedicated custom publisher based in Dubai that offers fully bespoke print and digital services for corporate clients.

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