Description: Lancaster Times was launched in 2010 and is distributed regionally to the retail network across the Middle East. The magazine talks to retailers about the brand, and educates resellers on the Lancaster product range, latest promotions and product launches. Supporting retailers, Lancaster Times offers on-floor sales staff tips and advice on how to best present products to shoppers, developing stronger relationships with the end consumer and increasing sales.

Target Readers: Retailers, resellers and distributors of Lancaster products across the Middle East.