It figures to go for Custom Publishing. In a recent consumer survey on preferred marketing and communication methods, custom publishing won hands down compared to other media.

• Custom Publishing: 57%
• Newspaper: 28%
• TV/Radio: 25%
• Billboards: 16%
• 70% of custom magazine readers have purchased a product/service after reading it
• 94% of business professionals and 91% of consumers believe and trust custom magazine content
• 78% of consumers & 74% of business professionals say custom magazines are the most effective form of advertising
• 85% of professionals say custom publications are their preferred source of information
• 69% after reading a custom magazine feel they have more confidence in purchasing/recommending a product
• 65% view companies which have a custom magazine, as caring about its customers