Exciting things are going on in the world of branded content, as Leading Brands Publishing releases the second issue of Engage ME on iPad this week, packed full of more great articles covering regional and international branded content.

Using the innovative MAGapp reader, Engage ME’s articles spring to life with interactive audio, visual and web features. The exciting content includes an exclusive interview with Mercedes-Benz Magazine where they discuss the benefits that branded content brings to a multi-national brand. Also watch the interactive video of the latest Mercedes-Benz advert and I promise you will never look at woodland creatures in the same light again! There is also a fascinating article about the 116 year history of custom publishing, unearthing the most forward thinking and pioneering of brands that have shaped the way custom publishing is utilised today.

It seems the world of marketing has been taken over in recent years with the advent of social media, especially in this region. This issue of Engage ME explains the importance that social media has in the changing world of marketing. This is further explored in an interview with Google+ Product Marketing Manager, Najeeb Jarrar.

If you missed the first issue download the free application for your iPad on iTunes: http://itunes.apple.com/us/app/magapp-pro/id448151593?ls=1&mt=8. Choose Engage ME from the library and watch the exciting world of branded content leap from the screen. This is no ordinary electronic magazine, get interactive, get Engaged!