Fighting Bad Content

A great way to draw attention to specific information is through the use of information graphics; also known as infographics. Simply put, infographics are visual representations of information or data, and are excellent for making information more captivating, helping to engage the reader. These graphics present complex information quickly and…

The Custom Content Council (CCC) recently conducted a survey to assess the progress of the custom publishing industry, and according to the 2010 study, “branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing.” The primary motivation behind the use…

In terms of hierarchy, the masthead is usually the first thing you see when looking at a magazine, so it’s really important to get it right because it contributes so heavily to the overall success of a magazine. A masthead is essentially a logo and is the one element that…

One of the most common things we hear from marketing and corporate communications managers that we pitch our services to is that they advertise in magazines, so why should they have a custom publication of their own. Our response is simple – what’s more professional, elegant and effective? Placing an…