Fighting Bad Content

The best advice for modern-day writers is this: write concisely. Irrespective of who your readers are, you have, if you’re lucky, 30 seconds to grab their attention so that they read your piece from start to finish. If your writing is laborious, overcomplicated and too clever for its own good,…

With literally hundreds of thousands of fonts out there, how do you choose the right one for your magazine? Firstly, there are two different categories under which most fonts are grouped -   serif and sans serif. There is a clear difference between serif and sans serif fonts. Serif fonts are…

Times they are a-changin’! The world seems more fast-paced, every bit of news goes viral in an instant (sometimes before it even happens), and never pleased with black-and-white, we are constantly navigating grey areas. As the times change, people’s needs shift; to keep up with this change and “I want…

As a company that provides world-class editorial and translation services to some of the largest brands on the planet, we’ve got to be on our game all the time. We often fondly reminisce landing a key client (a world-renowned cosmetic brand) based on nothing more than poor translations being offered…