Fighting Bad Content & Horrible Design

One of our regular medical magazines took a “virtual” step this week, releasing a digital version of the publication on the Apple iPad. The digital platform allowed us to have unique interactive features, for example, in place of the welcome note, a welcome video from the Managing Director was included….

Leading Brands has recently started working on “interactive” digital magazines, particularly for the Apple iPad. Using this latest software has enabled us to create dynamic layouts, which come alive as the reader moves from one page to the next, allowing the reader to become more involved in the content and…

Whether you’re designing a four page newsletter or a 200 page book, a clear design brief should be established beforehand. Not only will give the creative team direction and the foundations to build on, but it also gets you thinking about what you want or don’t want in the magazine,…

With literally hundreds of thousands of fonts out there, how do you choose the right one for your magazine? Firstly, there are two different categories under which most fonts are grouped -   serif and sans serif. There is a clear difference between serif and sans serif fonts. Serif fonts are…

A great way to draw attention to specific information is through the use of information graphics; also known as infographics. Simply put, infographics are visual representations of information or data, and are excellent for making information more captivating, helping to engage the reader. These graphics present complex information quickly and…