Fighting Bad Content

Leading Brands won the 2011 annual report for Gulf Navigation recently and had the creative freedom to create a design direction for the company which emulated strength, solidity and resilience. Through the conceptualisation process we decided to choose bold fonts and deep sea colours, and use images in a striking…

The Cavaliers formed 4 years ago as a group of friends looking for a fun alternative to going to the gym. Originally they started training on the Al Safa sandpit before moving to Al Safa park. The team strives to be competitive on the field but with an emphasis on…

After a recent visit to the UK it was refreshing to see that custom magazines are still at the forefront of consumer marketing, with most high street stores offering their own high-end magazine to shoppers, even after a hard-hitting recession. Europe and America produce some of the world’s most outstanding publications,…

LBP clients will have a surprise today when they log onto Leading Brands Media, the online project management website, and see the vibrant new redesign. With strong colours, buttons and icons all updated to reflect cool new designs, the website will be faster and easier to use. A great online…

After alot of hard work and dedication from both Abu Dhabi Islamic Bank (ADIB) and the LBP team, SmartMoney has been launched to banking consumers across the UAE in English and Arabic. ADIB chose to use the LBP Mini-Mag concept to deliver its financial literacy campaign and further educate customers…