Fighting Bad Content

So it has to be said, the combination of letters, numbers, acronyms and shortened words used for texting, instant messaging and social media (and even speaking in some cases) is getting more and more unsettling… is this the end of grammar, punctuation, spelling and an eloquent vocabulary as we know…

If 2011 has taught us anything, it’s that large groups of people can sway opinion, encourage change and find a way to take back the power. Today’s branding and marketing environment, with social media and mobile technology, is more about pleasing and appealing to a target audience than it ever…

Every so often there is a trend in media and technology that gives us access to more information and makes us do less to get that information. With the Internet, all we have to do is type in a website address or run a search; however, something else is now…

Leading Brands Publishing is thrilled to launch Engage ME this week, an industry publication focussed on our area of expertise – branded content. Our excitement doesn’t end there – Engage ME is available on the iPad, on Leading Brands’ very own reader – MAGapp. Download the application for your iPad…

There have been many debates as to which communication platform is the most effective for brands – digital or print? Honestly, one would venture to guess that both mediums are equally effective depending on your message and audience. The focus should really be on the content. Is it serving its…