Times they are a-changin’! The world seems more fast-paced, every bit of news goes viral in an instant (sometimes before it even happens), and never pleased with black-and-white, we are constantly navigating grey areas.

As the times change, people’s needs shift; to keep up with this change and “I want it now” generation, technology has evolved rapidly since the 1990s – from giant computers to laptops, and now to smartphones and tablets. Going about life as fast as we do, we often seek information on the run, so technology and information both get more mobile, and to hold our restless attention, more interactive.

Cue the application revolution. To keep up with trends, companies are taking branded content to the next level. Thanks to touchscreen platforms, like the amazing iPad, these applications make the reading experience more engaging and interactive, and consequently more entertaining. Publishers and developers can do amazing things with images, links and information when building iPad apps, and the experience is now poised to become more interactive than print and far more visually stimulating than websites or online magazines.

The creation of these applications is, however, extremely advanced and it is very important that you find a team that is as creatively and technically advanced to handle the project (Pssst… we’ll give you hint: LBP!).

Join the revolution before you’re left behind.