Being a leading custom publisher of medical and pharmaceutical newsletters and journals in the Middle East, we took it upon ourselves to find out from doctors and physicians (over 2,000 of them) which marketing strategies employed by pharmaceutical companies appealed the most to them. We were pretty sure that doctors were no longer wowwed by receiving a branded mouse pad, and guess what? We were right.

To read our findings, simply click on the download link below. We’ve put together the doctors’ feedback in the form of a report, but we’d like to remind you that we are a world-class custom publishing house, not a market research company. So there are no fancy formulas and clever predications based on copious amounts of mathematical calculations – the findings are spelled out in black and white using the feedback that was given to us by the healthcare professionals.

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